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Mobile Friendliness Now A Google Ranking Signal

They’ve been warning us for a while, but Google have finally announced that mobile-friendliness will be added as a ranking signal next month:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results”

The fact they use the word significant is, well, significant. You don’t often see them give algorithm tweak announcements this kind of adjective emphasis. Normally, they’ll use vague phrases like “potential impact” or “quality improvements” or “Matt Cutts suggests”. So you can be sure that the forthcoming changes are going to be the source of panic attacks in webmasters the world over and late night Skypes for SEOs everywhere (yeah, thanks a lot Google)

Article Date: 09/03/2015